PLC is one of Australia’s largest Functional Strength Training Franchises. With over 20+ franchises nationwide. We were founded in 2015 by our CEO Scott James Lewis in the small town of Geelong, Victoria.
Premium Lifestyle Clubs, known as PLC, have a mission over the next 10 years to inspire 1 million people per day to improve the quality of their lives. That’s 2500 clubs globally with an average client base of 400 members per club. Our obsession has always been to support our clients to become their best versions.
The way we do that is by specialising in a few very key components. The first one is Functional Strength Training. We have adapted the traditional functional training style, or “HIIT” training to combine much more of a strength component to it.
The second way we do this is 1 on 1 ‘accountability coaching’, where every single one of our clients receives personalised coaching and accountability. We hold our clients accountable through a tailored goal setting system. We also use technology such as medical grade body scanners to make sure our clients receive a world class service.
The third way we do this is through mindset development. PLC invests into Professional Mindset and Lifestyle Coaches to mentor, coach and guide our clients every single week through live “zoom” coaching sessions to make sure we are getting beyond our limiting beliefs and negative patterns that are holding us back from really becoming our best versions.